8:30am–9:30am
Planned
Build Your AI-Ready Data Strategy
InterCon · Level 5 · InterCon Ballroom A, Roundtable 7
Next scheduled stop
Build Your AI-Ready Data Strategy
The event planner is optimized around the highest-value sessions tied to core priorities: Data 360, Marketing Cloud Next, Agentforce, B2B/ABX strategy, and enterprise campaign execution. Venue changes are kept purposeful rather than avoided outright, since the greater value comes from attending the most relevant sessions, even when that requires moving between buildings.
Thursday flight plan
American Airlines · SFO · 5:08 PM
Leave Moscone at 2:10 PM. Target SFO arrival by approximately 3:08 PM.
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Tuesday, September 15
8 stopsLeave the Marriott Data 360 workshop around 1:45–1:50 PM for the 2:00 PM session.
10am–12pm
Planned
Dreamforce Main Keynote
Moscone South · Lower Level · Keynote Hall B
Notes and attendance
12:30pm–2pm
Planned
Get Started with Data 360
Marriott · Level B2 · Salon 7
Leave around 1:45–1:50 PM to reach Moscone West.
Notes and attendance
2pm–3pm
Planned
Getting Started with Agentforce Marketing for MCE Customers
Moscone West · Level 2 · Room 2002
Notes and attendance
3:30pm–3:50pm
Planned
Data to Delight: AI-Driven Customer Journeys
Moscone West · Level 3 · Learning Lab Theater D
Notes and attendance
4pm–4:20pm
Planned
A Beginner’s Guide to Data 360
Moscone West · Level 1 Forest · Admin Meadow
Notes and attendance
4:30pm–4:50pm
Planned
Find and Prioritize the Right Agentforce Use Cases
Moscone West · Level 1 Forest · Admin Meadow
Notes and attendance
5pm–6pm
Planned
Welcome Reception
Moscone Area · Various locations
Notes and attendance
Wednesday, September 16
9 stopsThe 3:45 keynote, 4:00 session and 4:30 session are alternatives, not one continuous path.
8am–9am
Planned
Get Started with Marketing Cloud Next
Marriott · Level B2 · Salon 10-14
Notes and attendance
10am–11am
Planned
Agentforce Marketing: Frameworks, Pitfalls, and Insights
InterCon · Level 3 · Grand Ballroom A, Roundtable 1
Notes and attendance
12:30pm–12:50pm
Planned
How Salesforce Reimagines B2B Marketing Engagement with AI
Moscone North · Campground · SF on SF Theater
Notes and attendance
1pm–2pm
Planned
Win More with the #1 CDP for Marketing
Moscone West · Level 2 · Room 2006
Notes and attendance
2pm–2:20pm
Planned
Agentforce Marketing Flow Fundamentals
Moscone West · Level 2 · Learning Lab Theater B
Leave around 2:10 PM to reach the InterContinental.
Notes and attendance
2:30pm–3:30pm
Planned
Building the Case for Agentic Marketing
InterCon · Level 5 · InterCon Ballroom A, Roundtable 7
Leave promptly at 3:30 PM.
Notes and attendance
3:45pm–4:35pm
Planned
Data 360 Keynote: Context Is Your AI Advantage
Moscone West · Level 3 · Keynote Room 3001
Conflicts with the 4:00 PM session and overlaps the 4:30 PM session.
Notes and attendance
4pm–4:20pm
Planned
From Campaigns to Agents: Marketing Cloud Reimagined
Moscone South · Lower Level · Content Pavilion, Stage 8
Alternative to the Data 360 Keynote.
Notes and attendance
4:30pm–4:50pm
Planned
Five Steps to Getting Started with Data 360 and Agentforce
Moscone West · Level 3 · Learning Lab Theater D
Begins five minutes before the Data 360 Keynote ends.
Notes and attendance
Thursday, September 17
7 stopsAirport day: leave Moscone at 2:10 PM for your 5:08 PM flight.
8:30am–9:30am
Planned
2026 State of Email: Best Practices in the Agentic Era
Moscone West · Level 2 · Room 2002
Notes and attendance
10am–10:20am
Planned
Architect AI-Ready Data with Informatica IDMC
Moscone West · Level 1 Forest · Redwood Theater
Notes and attendance
10:30am–10:50am
Planned
Unfiltered: One Customer’s Headless and Agentic AI Lessons
Moscone West · Level 2 · Theater 5
Notes and attendance
11:30am–12:20pm
Planned
Marketing Keynote: A New Model for Growth
Moscone South · Lower Level · Keynote Hall B
Notes and attendance
12:20pm–1:15pm
Planned
Lunch and Retrieve Luggage
Moscone Area · Moscone area
Keep luggage on or immediately adjacent to the Moscone campus.
Notes and attendance
1:30pm–2:10pm
Planned
Autonomy in Action: Campaign Execution Reimagined
Moscone South · Lower Level · Content Pavilion, Stage 3
Depart for SFO immediately after this session.
Notes and attendance
2:10pm–3:08pm
Planned
Depart Moscone for SFO
SFO · American Airlines / Harvey Milk Terminal 1
Flight departs at 5:08 PM.
Notes and attendance
Dreamforce campus
Tap a numbered stopThe diagram helps orient you among venues. Use Google Maps for live street-level turns and Dreamforce signage for the correct floor and room.