8:30am–9:30am
Planned
Build Your AI-Ready Data Strategy
InterCon · Level 5 · InterCon Ballroom A, Roundtable 7
Next scheduled stop
Build Your AI-Ready Data Strategy
Tap a numbered agenda or map circle to link the two.
Thursday flight plan
American Airlines · SFO · 5:08 PM
Leave Moscone at 2:10 PM. Target SFO arrival by approximately 3:08 PM.
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Tuesday, September 15
8 stopsLeave the Marriott Data 360 workshop around 1:45–1:50 PM for the 2:00 PM session.
10am–12pm
Planned
Dreamforce Main Keynote
Moscone South · Lower Level · Keynote Hall B
Notes and attendance
12:30pm–2pm
Planned
Get Started with Data 360
Marriott · Level B2 · Salon 7
Leave around 1:45–1:50 PM to reach Moscone West.
Notes and attendance
2pm–3pm
Planned
Getting Started with Agentforce Marketing for MCE Customers
Moscone West · Level 2 · Room 2002
Notes and attendance
3:30pm–3:50pm
Planned
Data to Delight: AI-Driven Customer Journeys
Moscone West · Level 3 · Learning Lab Theater D
Notes and attendance
4pm–4:20pm
Planned
A Beginner’s Guide to Data 360
Moscone West · Level 1 Forest · Admin Meadow
Notes and attendance
4:30pm–4:50pm
Planned
Find and Prioritize the Right Agentforce Use Cases
Moscone West · Level 1 Forest · Admin Meadow
Notes and attendance
5pm–6pm
Planned
Welcome Reception
Moscone Area · Various locations
Notes and attendance
Wednesday, September 16
9 stopsPrimary 3:00 PM choice: Marketing at Scale: AI Agents Powering Campaigns in Slack at Moscone West. Building the Case for Agentic Marketing at the InterCon is the alternate.
The 3:45 keynote, 4:00 session and 4:30 session are alternatives, not one continuous path.
8am–9am
Planned
Get Started with Marketing Cloud Next
Marriott · Level B2 · Salon 10-14
Notes and attendance
10am–11am
Planned
Agentforce Marketing: Frameworks, Pitfalls, and Insights
InterCon · Level 3 · Grand Ballroom A, Roundtable 1
Notes and attendance
12:30pm–12:50pm
Planned
How Salesforce Reimagines B2B Marketing Engagement with AI
Moscone North · Campground · SF on SF Theater
Notes and attendance
1pm–2pm
Planned
Win More with the #1 CDP for Marketing
Moscone West · Level 2 · Room 2006
Notes and attendance
2pm–2:20pm
Planned
Agentforce Marketing Flow Fundamentals
Moscone West · Level 2 · Learning Lab Theater B
Stay at Moscone West for the 3:00 PM Slack session. Leave around 2:10 PM only if choosing the InterCon alternate.
Notes and attendance
2:30pm–3:30pm
PlannedAlternate
Building the Case for Agentic Marketing
InterCon · Level 5 · InterCon Ballroom A, Roundtable 7
Alternate to the 3:00 PM Slack session. Leave Moscone West after the 2:00 PM learning lab only if choosing this roundtable.
Notes and attendance
3pm–3:20pm
Planned
Marketing at Scale: AI Agents Powering Campaigns in Slack
Moscone West · Level 3 · Learning Lab Theater C
Primary Wednesday choice. Stay at Moscone West after the 2:00 PM learning lab.
Notes and attendance
3:45pm–4:35pm
Planned
Data 360 Keynote: Context Is Your AI Advantage
Moscone West · Level 3 · Keynote Room 3001
Conflicts with the 4:00 PM session and overlaps the 4:30 PM session.
Notes and attendance
4pm–4:20pm
Planned
From Campaigns to Agents: Marketing Cloud Reimagined
Moscone South · Lower Level · Content Pavilion, Stage 8
Alternative to the Data 360 Keynote.
Notes and attendance
4:30pm–4:50pm
Planned
Five Steps to Getting Started with Data 360 and Agentforce
Moscone West · Level 3 · Learning Lab Theater D
Begins five minutes before the Data 360 Keynote ends.
Notes and attendance
Thursday, September 17
7 stopsAirport day: leave Moscone at 2:10 PM for your 5:08 PM flight.
8:30am–9:30am
Planned
2026 State of Email: Best Practices in the Agentic Era
Moscone West · Level 2 · Room 2002
Notes and attendance
10am–10:20am
Planned
Architect AI-Ready Data with Informatica IDMC
Moscone West · Level 1 Forest · Redwood Theater
Notes and attendance
10:30am–10:50am
Planned
Unfiltered: One Customer’s Headless and Agentic AI Lessons
Moscone West · Level 2 · Theater 5
Notes and attendance
11:30am–12:20pm
Planned
Marketing Keynote: A New Model for Growth
Moscone South · Lower Level · Keynote Hall B
Notes and attendance
12:20pm–1:15pm
Planned
Lunch and Retrieve Luggage
Moscone Area · Moscone area
Keep luggage on or immediately adjacent to the Moscone campus.
Notes and attendance
1:30pm–2:10pm
Planned
Autonomy in Action: Campaign Execution Reimagined
Moscone South · Lower Level · Content Pavilion, Stage 3
Depart for SFO immediately after this session.
Notes and attendance
2:10pm–3:08pm
Planned
Depart Moscone for SFO
SFO · American Airlines / Harvey Milk Terminal 1
Flight departs at 5:08 PM.
Notes and attendance
Dreamforce campus
Tap a numbered stopThe diagram helps orient you among venues. Use Google Maps for live street-level turns and Dreamforce signage for the correct floor and room.